By Dana Blozis
With the growth of social media and marketing techniques like online article marketing, it seems that everyone is a writer of one sort or another. In fact, I've read a handful of articles that assure the reading public that anyone can write. While this may be technically true, those of us who write for a living know that it isn't as easy as it sounds.
There is much more to the craft than meets the eye.
With this new realm of competition at our doorstep, I've created a list of ways that can set you apart from those who are merely dabbling in writing or writing simply for marketing's sake.
1) Develop a website.
If you don't already have one, confirm your legitimacy as a writer or journalist by creating your own website. It can be as simple as one page which tells who you are, what types of writing you specialize in and how people can contact you.
At the other end of the spectrum, it can be a multi-page site that contains bio information, a professional profile or résumé and clips of your work. Regardless of your site's level of complexity, your site will confirm that you are a professional writer with a portfolio and published clips.
2) Create a professional profile.
Unless you graduated from j-school and have been a professional writer since your career began, I've found that a traditional resume doesn't cut it. Instead, I developed a two-page professional profile. It looks similar to my résumé, but it only briefly summarizes my irrelevant career prior to becoming a freelancer over four years ago. It contains sections like relevant skills (writing, editing, marketing); a sample of my client list; my relevant education; and a list of publications and websites for whom I've written.
I have this document posted on my website so, when replying to a freelance posting or ad, I can refer the editor or prospective client to my profile without sending an attachment (hint: unless they know you, they won't open an attachment anyway.).
3) Prepare an online portfolio.
Whether you include this information on your website or use one provided by an organization like Media Bistro, you'll need an online portfolio of your published work. It can be organized any number of ways, depending on what types of clips you have.
On my site, portfolio samples are broken down by type (articles, marketing materials, and web copy). You could also break them down by publication or media type (broadcast, print, web, newspaper, magazine, etc.) Clips can take virtually any format: you can post them directly to a web page, add a *.pdf or *.doc/*.docx attachment, link to a URL, etc. As long as your portfolio is well organized and the clips are relatively current, site visitors (a.k.a. prospective clients) will be able to find what they're looking for.
4) Proof and edit your own work.
Have you ever received an e-mail or letter from a colleague or prospective client riddled with mistakes? Did it make you cringe? This is a common pet peeve of professional writers and editors, including me. I always tell (read: nag) business professionals from all industries but particularly writers and editors to make sure they proof and edit their own work prior to submission to an editor or client.
Of course, the materials are likely to be proofread and copyedited by someone else, too, but if you want repeat business or additional assignments, your work must be top notch and error-free. Because so many "article marketers" are focused on selling their products and services and NOT on punctuation and spelling, your writing will be superior.
5) Hone your craft.
Whether you are a self-taught or college-educated writer, continue to expand your talent by investing in quality resources (a good dictionary and thesaurus; Chicago Manual of Style; Writer's Market; The Copyeditor's Handbook, etc.); taking continuing education classes; and trying out different genres (business writing, creative writing, fiction, horror, romance, etc.).
You'll not only fine-tune your skills, but you'll have a better sense of where your voice best fits in the writing world.
If you follow these five tips, you will stand out as a professional writer--not as a fly-by-night blogger, forum poster or article marketer--and you will gain confidence in your ability to market yourself and your writing and editing services. Happy writing
ABOUT THE AUTHOR: Dana Blozis of Virtually Yourz is a freelance writer, editor and marketing professional based in the Seattle area. In addition to writing for publication, she writes for small businesses and nonprofits. For more information, visit Virtually Yourz. http://www.virtuallyyourz.com
18.11.09
Freelance Writing for Trade Magazines
The most visible magazines are mainstream magazines sold on newsstands and in bookstores to the public. Trade magazines, on the other hand, are more exclusive; they are not sold to the public at retail chains and they usually circulate to the magazine's elite
class of subscribers and members.
Just as there are countless mainstream magazines on sports, pets, travel, weddings, and
lifestyle, you can also find just as many trade magazines tha cover the same subjects.
Writing for trade magazines pays well (sometimes higher than mainstream magazines) and they regularly use freelance writers.
Breaking into trade magazines as a freelance writer can be tricky.
Many editors of trade magazines choose not to list their writer's guidelines. Editors of trade magazines are extremely busy and short-staffed. These editors avoid having an open call for
submissions to avoid a ceaseless cycle of reviewing, critiquing and rejecting unsolicited articles and query letters sent in by writers, non-writers and their moms.
You will not find their writer's guidelines in Writer's Marketplace and they may not post their guidelines online at their website. Many freelance writers break into trade magazines by pitching an idea to the editor or contacting the editor directly. These freelance writers pitch
brilliant article ideas, they've reviewed the magazine in advance, and they aggressively market themselves and their work with confidence.
Here are some frequently asked questions about freelance writing for trade magazines:
Question #1: What are some advantages of writing for trade magazines, as opposed to writing for mainstream (newsstand) magazines?
Answer: The first advantage is the smaller number of competitors (other freelance writers). Many writers, especially amateurs, don't routinely research trade magazines for potential writing assignments. However, this also means it's often up to you, the writer, to educate an editor on the advantage of using your work.
The second advantage is that trade magazines are usually understaffed. When an editor finds a good freelancer, they not only accept the initial story but also ask the writer to accept future assignments.
A third advantage is the reputation you develop when you write for trade magazines within that industry. As your reputation builds, you often experience unexpected opportunities, such as referrals and writing assignments from other editors.
Question #2: What's the best research method to uncover
hard-to-find trade magazines?
Answer: The best method is to find a Standard Rate & Data for business publications ( http://www.srds.com ). This directory contains almost every trade magazine published in the U.S.
Second, find out what your friends and neighbors read in their business. Do they have any copies you can borrow? What about the mechanic who just fixed your car? What trades are on his waiting room table? How about the barber? How about the manager of that gift store near your house? How about the restaurant manager? A real estate agent? A roofing contractor? A bricklayer? A computer programmer? Your tax accountant?
The third way is the Internet. Find trade magazines at Freebizmag.com, tradepub.com and freetradepubs.com.
Question #3: What's the best way to pitch an article to a trade magazine?
Answer: Call the editor, tell him what you have in mind, and get feedback. Otherwise, you can send an email query. Once you have some credits, the best approach is calling the editor. Even if the editor doesn't need the story you are pitching, he may have one he would like to see, but haven't found anyone to do it.
Question #4: What do you do if the trade magazine doesn't have writer's guidelines?
Answer: Less than 10 percent of trade magazines have writers' guidelines. If you don't have a copy of the magazine you want to pitch to, find a way to get one and then go through it to see how the headlines are put together and how long the articles run. Check the masthead for full-time staff and the number of contributors.
Are the contributors industry gurus or independent writers like yourself? How much of the magazine is staff written? If the trade magazine has one editor and he's written more than 60 percent of the magazine, then he probably needs a good freelance writer from time to time.
Question #5: What are some challenges freelance writers might face with trade magazines?
Answer: The first challenge is finding the people with the right information. Specialization is a good idea for a trade journalist just as it is for a mainstream journalist. You write based on "who" you know.
A second challenge is learning to leverage what you've developed. If you specialize in writing on construction, you can also tie this topic to other industries, such as restaurant management, small hospital management, manufacturing, hospitality, real estate, golf course management, etc.
Another challenge is to learn discretion. Businesses have secrets they don't want their competitors to know about; they do have techniques or practices or processes that give them an edge. To maintain your contacts' trust, you must develop good judgment about
just how much information you can pass along in your article and how much you can't.
Never cheat your contacts. Be fair with them and they will be fair with you. They may get mad occasionally when they get called on a mistake, but as long as it's a fair call, then you'll keep them.
Question #6: What other types of articles do trade magazines find popular?
Answer: The most popular type of article in trade magazines is: "Who did what, and why?" Readers love to get ideas by seeing what others in their industry are doing. They also want to see who's doing what so they can decide if the article subject might be a
potential customer.
"List" articles are another favorite. Trade magazines are where people go to talk shop and to see who's who, who's new, and what's new.
About the author: Brian Scott is a freelance writer for http://www.FreelanceWriting.com - a free website offering freelance writing jobs and hundreds of writer's guidelines to paying
magazines. Read his blog for freelance writers => http://workingwritersnewsletter.blogspot.com
class of subscribers and members.
Just as there are countless mainstream magazines on sports, pets, travel, weddings, and
lifestyle, you can also find just as many trade magazines tha cover the same subjects.
Writing for trade magazines pays well (sometimes higher than mainstream magazines) and they regularly use freelance writers.
Breaking into trade magazines as a freelance writer can be tricky.
Many editors of trade magazines choose not to list their writer's guidelines. Editors of trade magazines are extremely busy and short-staffed. These editors avoid having an open call for
submissions to avoid a ceaseless cycle of reviewing, critiquing and rejecting unsolicited articles and query letters sent in by writers, non-writers and their moms.
You will not find their writer's guidelines in Writer's Marketplace and they may not post their guidelines online at their website. Many freelance writers break into trade magazines by pitching an idea to the editor or contacting the editor directly. These freelance writers pitch
brilliant article ideas, they've reviewed the magazine in advance, and they aggressively market themselves and their work with confidence.
Here are some frequently asked questions about freelance writing for trade magazines:
Question #1: What are some advantages of writing for trade magazines, as opposed to writing for mainstream (newsstand) magazines?
Answer: The first advantage is the smaller number of competitors (other freelance writers). Many writers, especially amateurs, don't routinely research trade magazines for potential writing assignments. However, this also means it's often up to you, the writer, to educate an editor on the advantage of using your work.
The second advantage is that trade magazines are usually understaffed. When an editor finds a good freelancer, they not only accept the initial story but also ask the writer to accept future assignments.
A third advantage is the reputation you develop when you write for trade magazines within that industry. As your reputation builds, you often experience unexpected opportunities, such as referrals and writing assignments from other editors.
Question #2: What's the best research method to uncover
hard-to-find trade magazines?
Answer: The best method is to find a Standard Rate & Data for business publications ( http://www.srds.com ). This directory contains almost every trade magazine published in the U.S.
Second, find out what your friends and neighbors read in their business. Do they have any copies you can borrow? What about the mechanic who just fixed your car? What trades are on his waiting room table? How about the barber? How about the manager of that gift store near your house? How about the restaurant manager? A real estate agent? A roofing contractor? A bricklayer? A computer programmer? Your tax accountant?
The third way is the Internet. Find trade magazines at Freebizmag.com, tradepub.com and freetradepubs.com.
Question #3: What's the best way to pitch an article to a trade magazine?
Answer: Call the editor, tell him what you have in mind, and get feedback. Otherwise, you can send an email query. Once you have some credits, the best approach is calling the editor. Even if the editor doesn't need the story you are pitching, he may have one he would like to see, but haven't found anyone to do it.
Question #4: What do you do if the trade magazine doesn't have writer's guidelines?
Answer: Less than 10 percent of trade magazines have writers' guidelines. If you don't have a copy of the magazine you want to pitch to, find a way to get one and then go through it to see how the headlines are put together and how long the articles run. Check the masthead for full-time staff and the number of contributors.
Are the contributors industry gurus or independent writers like yourself? How much of the magazine is staff written? If the trade magazine has one editor and he's written more than 60 percent of the magazine, then he probably needs a good freelance writer from time to time.
Question #5: What are some challenges freelance writers might face with trade magazines?
Answer: The first challenge is finding the people with the right information. Specialization is a good idea for a trade journalist just as it is for a mainstream journalist. You write based on "who" you know.
A second challenge is learning to leverage what you've developed. If you specialize in writing on construction, you can also tie this topic to other industries, such as restaurant management, small hospital management, manufacturing, hospitality, real estate, golf course management, etc.
Another challenge is to learn discretion. Businesses have secrets they don't want their competitors to know about; they do have techniques or practices or processes that give them an edge. To maintain your contacts' trust, you must develop good judgment about
just how much information you can pass along in your article and how much you can't.
Never cheat your contacts. Be fair with them and they will be fair with you. They may get mad occasionally when they get called on a mistake, but as long as it's a fair call, then you'll keep them.
Question #6: What other types of articles do trade magazines find popular?
Answer: The most popular type of article in trade magazines is: "Who did what, and why?" Readers love to get ideas by seeing what others in their industry are doing. They also want to see who's doing what so they can decide if the article subject might be a
potential customer.
"List" articles are another favorite. Trade magazines are where people go to talk shop and to see who's who, who's new, and what's new.
About the author: Brian Scott is a freelance writer for http://www.FreelanceWriting.com - a free website offering freelance writing jobs and hundreds of writer's guidelines to paying
magazines. Read his blog for freelance writers => http://workingwritersnewsletter.blogspot.com
2.11.09
Ten Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
1. A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice.
2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want.
3. No web site to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get.
4. You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format.
5. You can set up a subscription form and send emails to your subscribers when new content is added.
6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich).
7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of web sites.
8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced.
9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines.
10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.
For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription form.
That's why I put a subscribe form on my site – subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.
Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to one's list. I see the blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships.
About The Author: Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.
1. A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice.
2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want.
3. No web site to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get.
4. You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format.
5. You can set up a subscription form and send emails to your subscribers when new content is added.
6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich).
7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of web sites.
8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced.
9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines.
10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.
For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription form.
That's why I put a subscribe form on my site – subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.
Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to one's list. I see the blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships.
About The Author: Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.
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